Ever wonder if you should be considering your mobile presence in terms of where your users are at? Are they more often looking at information via a mobile web or a mobile app?
Sarah Perez, of Seeking Alpha indicates that Mobile App usage is up to 94 minutes per day. Reviewing Flurry Analytics on US Mobile Apps vs Web Consumption, Minutes per day indicates the switch in trend to apps.
More and more users are choosing to spend their time on their mobile apps vs the mobile web. Flurry’s data starts from June 2010 up to Dec 2011. The transition to mobile apps overtaking mobile web occurred between Dec 2010 to June 2011. The current data indicates US mobile app users are online 94 minutes out of the day vs 72 minutes per day for mobile web.
So the next question is what are they doing in apps? Again Flurry indicates that 49% of time is on games, 30% on social networking, 7% on entertainment, 6% on news, and 8% in other categories.
To read more on the Flurry Analytics summer of internet consumption as reported by Sarah Perez visit http://seekingalpha.com/article/318320-mobile-app-usage-up-to-94-minutes-per-day?source=yahoo
Future Help Designs can help you prepare your mobile strategy to reach your customers through a mobile app. When considering items such as being able to connect your users whether there is a constant internet connection or not, or the security of your users information in a mobile application those are items we’d be glad to help with. There is great brand power when you get a customer to download your badge icon onto their mobile device. They carry it everywhere with them. Let Future Help Designs help you connect with your customers and show you ways to keep you in their minds and increase you brand awareness.
Christian Marcillo is CEO of Future Help Designs and Director of Creative Designs. The passion for using the latest technology to reach out and do every day tasks makes helping customers fun. To find out more visit us at www.FutureHelpDesigns.com.